Fix Your Salesforce. Unlock Scale, Simplicity & Trust.
Fix data, remove bloat, and build a CRM your teams actually trust.
Is Your Salesforce Org Creating More Friction Than Value?
Platform Misalignment
We’re scaling fast - but our CRM can’t keep up.
You're moving quickly, but your Salesforce org is cluttered, inconsistent, and lagging behind operational demands.
Poor ROI
We’ve spent six figures - but adoption and ROI just aren’t there.
Expensive implementations and licenses aren’t delivering. Teams are still stuck, firefighting, and frustrated.
Broken Trust in the System
No one trusts the data - and users are avoiding the platform.
Reports are wrong. Automations conflict. Workarounds are the norm. Your CRM is no longer the source of truth.
You’re not alone - these are exactly the challenges that Frictionless is designed to solve.
Founder
Wasik Akhtar
Helping businesses unlock £30-50K/month by eliminating Salesforce friction
About Me
“I founded Frictionless to help ambitious businesses reclaim control of their Salesforce orgs - stripping out complexity, surfacing data you can trust, and architecting for sustainable growth. Whether you’re scaling fast or stuck in legacy chaos, I’ve designed a system to get you unstuck, fast.”
With 10 years of experience, I have cross-sector international experience in retail, consumer goods, automotive, fintech and financial services.
Certified across enterprise-grade platforms, with deep expertise in Salesforce architecture and ecosystem integration.
Multi-disciplinary capability spanning architecture, business analysis, product ownership, AI enablement, and agile delivery - at scale
Proud To Have Delivered Alongside
Trusted by Enterprise & Growth Leaders Cross-Sector
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Soft Drinks Giant - architected a Salesforce platform for a global beverage leader, processing 1B+ daily transactions - delivering stability at scale.
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Household UK Brand - led cross-market delivery in a £40M+ transformation, creating seamless customer experiences across 14 regions.
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Fintech Exit - re-engineered operations for a high-growth fintech acquired by Visa for $700M - enabling scale, automation, and C-suite clarity.
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Premium Auto Brand - delivered strategy & system design for a £124B+ global automotive brand - streamlining leasing & reconciliation operations.
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Retail Partnership - supported CRM-led campaign delivery for a £3B UK retail group - boosting seasonal performance through targeted Salesforce enhancements.
The Frictionless 3-Step Process: From Complexity to Clarity
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🔧 Resolve
Expose the Gaps. Eliminate the Risk.
We audit your Salesforce data, automation, and flows to uncover silent inefficiencies, conflicts, and technical debt - before they become business blockers. -
🧹 Simplify
Strip Out the Bloat. Make It Flow.
We remove unnecessary logic, unify disconnected processes, and rebuild user journeys that feel natural - not hacked together. -
🚀 Scale
Build for Growth. Not for Rework.
We architect a Salesforce org that’s admin-safe, automation-ready, and scalable across teams, regions, and future use cases - including AI and analytics.
Our Services
Solve What’s Broken. Scale What Works.
From Salesforce chaos to enterprise-scale architecture, we deliver frictionless consulting that drives performance, adoption, and long-term value. Here’s how we help.
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Digital Transformation, Done Right
End-to-end strategy, design, and delivery across platforms - with Salesforce at the core.
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From discovery to deployment, we design lean, future-ready Salesforce orgs that deliver.
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Lay the foundations for intelligent automation, GPT-powered enhancements, and predictive insight.
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Turn messy, manual workflows into smooth, scalable digital processes.
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We help you migrate cleanly, integrate reliably, and prepare your CRM for scale.